The color Code
color for brands
This color is in the blue color family. The blue color meaning in color psychology is connected to the sea and the sky. When you incorporate the color blue into your branding, your customer may feel stability, harmony, peace, calm, and trust. A negative color meaning of blue is depression and it can have a sense of coldness as well. Blue can be used in the logo or navigation bar of your website. Some retailers highlight their guarantee, trust certification or free shipping icons in blue to bolster the trust associated with the color.
Blue color is best for corporate businesses, airlines and medical practices. It can be used by those who are engaged in hard manual labor, typically in agriculture, construction, mining, or maintenance.
The color Blue is used in famous brands like: Airlines United Airlines, Chase Bank, Dell, Ford, General Electric, Twitter, Oreo, Lowe’s, AT&T and Samsung.
The color Code
color for brands
This color is in the red color family. The color red stimulates appetite, which is why brands like Coca-Cola use it frequently in their branding. In addition to using words like happiness, they use the color red to incite excitement. The color red can be used to capture the attention of customers. The red color meaning is associated with excitement, passion, danger, energy, and action. Some brands use red for their packaging or ‘order now’ buttons to stand out on the shelf. Red is the most intense color in color psychology and can thus evoke the strongest emotions. It can also provoke danger, so you want to use the color sparingly.
Red color is recommended for restaurants. It is best for liquidations/clearances or Shop Now CTAs.
The color Red is used in famous brands like: McDonald’s, Audi, Coca-Cola, CNN, Lego, Canon, KFC, TLC, ESPN, Target, Levi’s, Virgin, and Netflix.
The color Code
color for brands
This color is in the yellow color family. The meaning of yellow is linked to sunshine in color psychology. It evokes feelings of happiness, positivity, optimism, and summer but also of deceit and warning. The color yellow is often used for backgrounds and borders of some brands' web designs. Yellow can also be used on your free shipping bar if it matches your website's design. By using a little bit of yellow on your website, your store can be associated with something positive.
Yellow color is best for service industries and retail window displays.
The color Yellow is used in famous brands like: Subway, Shell, Post-it, Lay’s, Denny’s, Herz and Snapchat.
The color Code
color for brands
This color is in the green color family. Green is strongly associated with nature and money in color psychology. Growth, fertility, health, and generosity are some of the positive color meanings for the color. Green can also be associated with negative emotions such as envy. Health and fitness stores might consider adding more green to their online stores. For example, their logo or homepage banner might have a green background.
Green color is best for environmentally friendly companies and also retail and service outlets.
The color Green is used in famous brands like: Holiday Inn, Starbucks, Animal Planet, Spotify, Land Rover, John Deere, Tropicana, Tic Tac and Hulu.
