Material Design is an Android-oriented design language created by Google, supporting onscreen touch experiences via cue-rich features and natural motions that mimic real-world objects. Designers optimize users’ experience with 3D effects, realistic lighting and animation features in immersive, platform-consistent GUIs. Material Design – Why Users trust “Realer” Interfaces Material Design emerged as Google’s brainchild in mid-2014, codenamed “Quantum Paper” and representing a fresh “ink-and-pen” approach. With Material Design, the goal is to deliver high-quality output consistently across platforms, giving users control over clearly indicated, pleasant-looking components that behave like real-world objects. Unlike the portrayal of culture-relevant items (e.g., wastebaskets) in skeuomorphism, with Material Design designers apply basic, natural laws from the physical world, principally concerning lighting and motion.