How much do you know about the impact of green color on your marketing?
You know very well that colors can have a surprising effect on our emotions and subconscious. One of the most important aspects of using colors in marketing makes sense. Because the colors in the design of the logo, banner ads and infographics related to the brand create an identity for it.
Green is also a color that has been used in many brands. The effect that green has on marketing, commerce and advertising is one of the reasons I came back today. Let’s find out the answer:
The importance of color in marketing
Before talking about green, it might be helpful to consider why colors are so important in marketing:
• Each color conveys a message to the audience; So by choosing the right color, you can convey the desired message to the recipient.
• By choosing the color, we create the brand identity; A particular brand can always be more unique with one color.
• Choosing the right color gives credibility to our brand; A brand’s credibility increases people’s trust in that brand.
The psychology of green color
Green is reminiscent of nature. It is a symbol of health, growth, hope, prosperity and happiness. It conveys a sense of calm, trust and security.
In fact, green is one of the colors that is easy for the eyes to recognize. Because when this color hits the retina, it does not need special coordination, so it does not bother the eye. This is why green is considered soothing.
Green is also a balanced color because it is in the middle of the color spectrum. In addition, the eye detects green better in the dark because the eye receives a wider range of green.
Of course, green, like any other color, has negative consequences. Because excessive use of green can be a symbol of jealousy, numbness, lack of energy, stagnation, illness and boredom.
The Psychology of Green color in Marketing
Cool green is a good color for brands that are calm and professional. Green is also suitable for brands that have plant and green products. Because this color reflects nature well.
In addition, the color green indicates safety and health. For this reason, this color is the most suitable color for brands that want to portray health and reduce stress. According to tests, it has been found that the color green is about 14% equally popular with men and women.
Moreover, the use of green is very common to promote pharmaceutical and food brands. Because the intention of these brands is to convey a sense of health to the audience. This color also has a good relationship with wealth because it is a symbol of growth, progress and power, so it can be compatible with the banking system and money.
Finally, green is also very suitable for brands that are pro-environment and organic products. Because green is also a symbol of recycling. Besides, this color is suitable for medical centers because it is associated with rejuvenation and gaining health.
Introducing several brands with green color logos
Starbucks
This brand is one of the most popular American brands in the field of coffee. All kinds of hot and cold drinks are produced in this brand. The famous logo of this brand is known in green.
Subway
Subway is a chain of restaurants where salads and sandwiches are prepared for the people. The logo of this brand is green because the company emphasizes the health of its food. Subway’s writing is on a green background, which highlights their emphasis.
The last word
Well, you must have realized how important colors are in creating a brand identity. By choosing the right color, you can become a popular brand. To achieve this, you must also master the psychology of colors.
Green is an attractive color for any brand. Many brands have used this color in their logos. If you want, you can find out everything you want about green with one click. I hope the content is helpful in building your brand and marketing.
