Many of us do not have the time to eat at home because of many things. For example, many of us have full-time jobs, or we are students. In these cases, we cannot eat homemade food, and therefore, we eat out. Apart from that, restaurants and cafes are awesome options to spend a nice and quiet evening with our friends. We can hold our meetings and formal dates in cafes or restaurants, etc. So, it’s clear that it’s crucial to make an appropriate space and view for the customers’ sake.
Today, we are going to discuss the best colors for restaurants’ designs.
The word environment is a very general word, and it includes everything about the design of a place, colors included too. Today, we’re going to talk about the best color schemes for restaurant designs. Colors can affect customers’ appetite and satisfaction. Therefore, you need to be very careful with your color choices for your environment design. Because a tiny mistake may make your customers go away, and you don’t want that.
We’re going to check out some ideal color schemes for the restaurants’ environments. But, before that, we need to know the basics of color psychology. It helps you know more about colors, so you can make better choices.
Color psychology is the study of colors and how they impact us. The results of experiments in this field suggest that colors can stimulate certain feelings in humans. Colors can also change the perceptions that aren’t obvious, like the tastes of food. Then, let’s see how each color may impact our opinion on food.
Let’s see how each color affects us.
Red is an energizing color. It can motivate people to do things. Red also raises the heartbeat. Seeing red can make you feel hungry. It also makes you eat faster. Then, for fast food restaurants and fast-casual restaurants, red could be an ideal choice.
Yellow is joyful and makes people feel happy. On the other hand, too much yellow can be irritating. Like red, yellow is an exciting color. Seeing too much of the color for a long period of time causes frustration and anger. So, yellow is not the best choice for relaxing areas.
Orange, like yellow, is another cheerful and exciting color. The orange color brings feelings of enthusiasm and warmth. This color can make people glad and propitious. Accordingly, it’s an optimal option for food establishments that serve desserts and sort of unhealthy food. because it can make people feel less guilty for eating unhealthy food.
You can see the green color commonly in nature. Green is an earthly color. The color can stimulate feelings of comfort, peace, and serenity. Seeing green color can make people feel tranquil. Green represents health, and thus, it’s a bonny choice for places that provide/serve healthy organic food.
- Health food stores
- Salad bars
- Vegetarian & vegan restaurants
Brown is an earthly color too. Color psychology of brown says that brown color helps humans feel relaxed and comfortable. Since it’s an earthly color, it also symbolizes stability. Therefore, brown in the design may help a business gain its customers’ trust. It may convince the customers to come back, which is a good thing for a business. Based on what we said, brown is an ideal choice for coffee shops, bars, and contemporary restaurants.
White is the color of purity, cleanliness, and completion. Color psychology suggests that white represents new beginnings. White also shows simplicity. This color can make a small space look larger and more spacious. So, the white color in your environment indicates purity, cleanliness, and new beginnings. Accordingly, white is the optimal choice for places like upscale restaurants and eateries, banquet halls, and wedding venues.
Here, we’re going to apply color psychology in actual spaces and see the effects of each color on the environment.
1.Light color schemes for restaurants
As said earlier, light colors can make a place look bigger than it really is. Also, light colors create a leisurely and relaxing atmosphere which is great for upscale food establishments. but, there are two negative points about light schemes:
- decrease the table turnover (relaxing places make people stay longer)
- too much light color can be irritating
So, if you don’t over do light colors in your restaurants design, you won’t regret it.
2.Dark color schemes, for luxury restaurants
Dark shades of color can create a warmer, more romantic, and intimate environment. Dark colors for restaurants also imply luxury. then, if you want your place to look elegant, use dark colors wisely. a result, dark schemes are excellent options for nightclubs, bars, romantic places, and trendy restaurants.
3.Cool color schemes for restaurants
Cool colors can somehow put our minds at ease. These colors bring a sense of relaxation and serenity. Cool colors can associate with calmer feelings and make us feel relaxed.
4.Warm color schemes for restaurants
these colors are energizing compared to cool shades. Warm colors bring a great amount of visual stimulation for people. These colors are bright, and seeing them for a long time may become bothersome for our eyes. Therefore, these schemes can increase table turnovers.
5.Earthy color schemes
Colors like green, brown, dark orange and beige are found widely in nature. So, we call them earthy colors.
This color scheme stimulates stability, firmness, wholeness, health, and naturalness. These colors make a welcoming and relaxing atmosphere.
Places like organic-providing restaurants and cafes are good to go with earthy colors.
So far, we have talked about colors that you should consider. Now, you should be careful about one color. Blue. You can’t find blue color in foods easily, and it also decreases appetite. Not that you should not use blue in your environment design AT ALL, but use it wisely and properly.
If you like to know about the relation between color and food, then don’t miss this article:
The menu is another important factor that impacts the customers. So, don’t forget to design an appropriate menu too. Based on the theme and style of your restaurant, you can pick colors for your menu. Again, there are two colors, blue and purple, that you better not use in your menu design. Instead, use more vibrant and exciting colors like red or orange. Yet, keep in mind that the menu isn’t a drawing notebook.
The right and suitable color choices in your designs can help you to make a well-known brand. But remember, the designs, logos, and colors are not the only factors involved in your success. To be successful, you need to provide your customers with high-quality and worthy service (whatever service or product).