Leading with passion, kindness, and understanding, the color pink embodies all that is good in the world. Pink seeks to make others feel accepted by offering an unmatched level of sympathy. As an exceedingly approachable color, pink doesn’t intimidate or threaten. Instead, it offers the opposite effect. Those who encounter this euphoric shade are often overcome with unbridled joy.
Red is the color of extremes. It's the color of passionate love, seduction, violence, danger, anger, and adventure. Our prehistoric ancestors saw red as the color of fire and blood – energy and primal life forces – and most of red's symbolism today arises from its powerful associations in the past.
Different shades, tints, and hues of orange have different meanings. For example, dark orange may represent deceit and distrust, while red-orange relates to passion, pleasure, desire, aggression, domination, and action, and a golden orange often stands for prestige, wisdom, illumination, wealth, and quality.
Orange, the blend of red and yellow, is a mixture of the energy associated with red and the happiness associated with yellow. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.
Amber is a bright, warm color that is midway between yellow and orange. Because it is located halfway between yellow and orange on the color wheel, amber looks a darker shade of yellow. Its warm undertones often make it look golden but the hue can also sometimes appear to have a brownish tint.
Yellow, the color of sunshine, hope, and happiness, has conflicting associations. On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. A dull or dingy yellow may represent caution, sickness, and jealousy.
Lime is a color that is a shade of yellow-green, so named because it is a representation of the color of the citrus fruit called limes. It is the color that is in between the web color chartreuse and yellow on the color wheel. Alternate names for this color included yellow-green, lemon-lime, lime green, or bitter lime.
Yellow green is an exciting and vibrant shade that evokes feelings of joy and cheeriness. For a refreshing and cheery palette, combine yellow green with lemon yellow and lime green.
Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. Green is also traditionally associated with money, finances, banking, ambition, greed, jealousy, and wall street.
Teal combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating color that also represents open communication and clarity of thought. For Tibetan monks, teal is symbolic of the infinity of the sea and sky, while it is the color of truth and faith for Egyptians.
Color Turquoise/Cyan, Cyan is also known as Aqua, are created out of a combination of the colors blue and green, and their psychological influences are a mix of the two.
Blue can be strong and steadfast or light and friendly. Blue is used to symbolize piety and sincerity in heraldry. The color blue in many cultures is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. In Iran, blue is the color of mourning while in the West the something blue bridal tradition represents love.
Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.
The color indigo is the color of intuition and perception and is helpful in opening the third eye. The color meaning of indigo reflects great devotion, wisdom and justice along with fairness and impartiality.
Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.
The color purple has a variety of effects on the mind and body, including uplifting spirits, calming the mind and nerves, enhancing the sacred, creating feelings of spirituality, increasing nurturing tendencies and sensitivity, and encouraging imagination and creativity.
Brown, the color of earth, wood, stone, wholesomeness, reliability, elegance, security, healing, home, grounding, foundations, stability, warmth, and honesty, is a natural, neutral color that is typically associated with the seasons of fall and winter.
The gray color affects the mind and body by causing unsettling feelings. Light grays are feminine in nature, while dark grays are masculine in nature.
Gray is a cool, neutral, and balanced color. The color gray is an emotionless, moody color that is typically associated with meanings of dull, dirty, and dingy, as well as formal, conservative, and sophisticated.